How to Craft the Ultimate Elevator Pitch
You ask someone what they do for a living, they talk at you for a minute about their business, and then you leave the conversation none the wiser. Sound familiar? This is what happens when a company doesn’t have a good story for why it exists, and stories are a crucial part of building a business that people feel connected to. Pieter Kemps, Principal at Sequoia Capital, helps companies build brand narratives that turn them into billion dollar household names. He talks you through his process.