The Role of Data in Marketing
An intelligent and creative use of data can reduce attrition, increase brand loyalty, and even help you predict the future behaviour of your customers. Nishi Seth, Head of APAC Marketing for Google Apigee, says that marketers who don’t make good use of the data available to them are missing out. She explains how you can store your data correctly, set up the right metrics, and outlines where marketing frequently goes wrong when trying to do this.
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